Graft Treatment for Diabetic Foot Ulcers
We developed a multi-channeled patient support program designed to increase adherence to treatment, promote understanding and positive self-health practices, and improve patient-HCP communication. Our solution increased product use by 2.31 additional applications per patient during the course of treatment, and increased revenue by 55% per patient.
Treatment for Diabetes Foot Ulcers (DFU) presents many complex challenges and barriers for patients, which impact adherence and treatment results. To maximize results, we created a solution to address the following key problems:
Diabetes medication treatment adherence is poor, ranging from 36% to 85%. In addition, a typical patient takes an average of 4 different medications related to their diabetes, which may affect building a medication routine and remembering to take treatment.
Offloading is critical to the success of DFU treatment. However, one study found that patients with DFU offloaded with their prescribed removable cast walkers for only 28% of their daily activity.
Due to a crowded marketplace filled with competitive brands and overlapping marketing and sales tactics, patients are often confused by mixed messaging and marketplace noise.
We identified key barriers and critical touch points to fully engage with the patient journey. We then developed a multi-channeled patient support program aiming to increase adherence to treatment, promote understanding and positive self-health practices, improve patient-HCP communication, and create a cohesive product portfolio. Our program included nurse support, support communications via e-mail and mail, and text reminders.
Nurse Phone Coach
Our nurse support line helped patients establish good self-care practices and routines, and address common barriers to treatment.
E-mail & Mail Support
We deployed support communications via e-mail or mail to follow-up on specific patient concerns discussed. Each communication included education, tips, and interactive activities.
We developed weekly text reminders to remind patients of their upcoming application appointments.
Indicates Clinician Feedback Loop Touchpoints
Real-time feedback reports on patient status and engagement with the program are accessible via a portal, push email, fax, etc to clinicians. Information collected by nurses may include patient reported side effects, missed doses and refills, and major barriers addressed.
On average, we added an additional 2.31 applications per patient.
We increased revenue by 55% per patient.