Antiviral Pill Therapy for Hepatitis C
We developed a multi-channel HCP and patient support program designed to address HCP and patient barriers, improve HCP-patient communication, and increase adherence. Our solution resulted in increased adherence from 63% to 74% over 3 months.
Treatment for Hepatitis C (HCV) presents many complex challenges and barriers for HCPs and patients, which impact adherence and treatment results. To maximize results, we created a solution to address the following key problems:
Common events faced by clinicians and patients during the course of treatment include onset of side effects, 4- and 12-week viral load, and treatment fatigue. Common barriers include unenthusiastic physicians, disease-related stigma and shame, and asymptomatic conditions.
Patients can experience overwhelming expectations, and HCPs try to parse out treatment information by oversimplifying communication. The result prevents the decisions and behaviors that drive optimal use of therapy.
We identified key barriers and critical touch points to fully engage with the patient’s journey. We developed a multi-channel HCP and patient support program with the goals of addressing common barriers to treatment and improving HCP-patient communication. Our program included clinician and patient messaging and materials, and support programming delivered through a combination of phone, web, mobile, and printed pieces.
We created a treatment management guide to offer information and recommendations to HCPs and aid in patient management.
We launched 20+ licensed HCPs with experience in HCV treatment to educate and train patients, physicians, and mid-level practitioners.
Patient Counseling Tool
We developed a communication roadmap counseling tool to help remind HCPs of key information for each time point.
Appointment Tear Pad
Our communication roadmap tear pad helped patients understand and act on visit information.
Patient Starter Kit
We created a patient starter kit with detailed treatment overview information and tools designed to help patient adherence.
Nurse Phone Coach
We launched a nurse support line designed to provide 24/7 patient support through both inbound and outbound calls.
Treatment Support Program Mailers
We developed treatment support program mailers designed to provide time-based information, tips, activities, and motivation to patients.
Indicates Clinician Feedback Loop Touchpoints
Real-time feedback reports on patient status and engagement with the program are accessible via a portal, push email, fax, etc to clinicians. Information collected by nurses may include patient reported side effects, missed doses and refills, and major barriers addressed.
We increased adherence from 63% to 74% over 3 months.